CAPITAL ONE x SNL 50th ANNIVERSARY

Capital One partnered with SNL’s 50th Anniversary to boost brand awareness, elevate perception, and strengthen loyalty among Venture X cardholders. The celebration began with a VIP reception at Bar 65 in Rockefeller Center, leading up to the SNL50 The Homecoming Concert at Radio City.

As one of the most iconic and long-running shows in television history, SNL has defined American comedy for five decades. Capital One provided select Venture X cardholders with unparalleled access to this legendary world—offering a behind-the-scenes experience like never before.

From the moment guests arrived at Bar 65, they were immersed in an SNL-inspired journey, where every detail—décor, food, and entertainment—brought the magic of Saturday Night Live to life.